Become a Web Marketeers

Become a Web Marketeer and learn the best practices and latest tips to harness the power of Twitter, Facebook, LinkedIn and blogging.

You've learned the basics at The Enterprise Center at Salem State College Tech Week Internet Marketing Introduction, the SBDC Internet Marketing Introduction sessions and at the Entrepreneurial Training Program. This education series is built on the same system presented at the Peabody Chamber of Commerce Social Media Marketing Series and the NSWIB Social Media Marketing Series. Now can also learn the latest techniques and build on your current knowledge, discover strategies and tips on how to improve social media marketing and jump start or restart your social media marketing campaign.

Call 978-522-4052 for class schedules or email us.

Workshop Levels & Who Should Attend:

There are two workshops levels, one for beginners and the other for those who have some experience with social media. Advanced Power User Workshops will be available Fall 2010.

Beginner Marketeers: You have little or no experience with social media, haven't set up accounts or haven't used account you set up previously, you just can't seem to get started or you are confused about where to start. This beginner workshop series while walk you through the basics step-by-step so you can learn the basics of social media without feeling so overwhelmed. If you've attended any of the introductory sessions at The Enterprise Center or the Entrepreneurial Training Program, join these sessions to get establish a solid social media marketing foundation.

Intermediate Marketeers: You have a Twitter account and have tried blogging but you can't quite make the necessary weekly commitment to writing and posting, you don't know what to write about, you're not sure it's all worth your time. We take the basics to the next level and work on creating a dynamic social media plan that will connect all your sites and focus on a primary goal and your primary target audience. If you attended the Peabody Chamber or NSWIB Social Media Series, this is the next for you.

Power Marketeers: You've commited to weekly blog posts, tweet about your posts, may have a Facebook fan page and use LinkedIn but you're not sure you're getting much back for all your effect. This series is for you as we take social media to the a whole different level and learn to work in top performing keywords and measure results.

 

These popular programs offer the type of intensive hands-on workshops that are in high demand. Each session focuses on one social media site and will not only help you learn how to use and integrate social media and other tools but also use them in a way that will help you grow your business. Sign up for our educational announcements so you can get the latest workshop information and signup before the programs sell out.

Learn more: Social Media and Internet Marketing Workshops.

Email marketing and Internet marketing workshops also starting soon. Register for our email newsletters to get the latest dates and locations.

 

Night Owl Marketeers

Mornings are crazy ... you're networking and doing business and setting aside time for social media marketing — or any marketing for that matter— just doesn't seem to fit into your daily schedule. Relax and work your social media marketing in the evenings in the company of other marketers who can share ideas with you. Although the time is not as late as a true night owl works (we're talking about 7 pm as a starting time), it's a time you can set aside after work that will help you do your marketing instead of hoping and wishing it would just happen on it's own. Most small business owners have little time for marketing, and it's work that we all need to grow and sustain business. This way, however, it won't seem like so much work.

Meet, Learn, Participate - Coming in June

Contact Carol by email to get on the list for Night Owl Marketeers.

Advance registration is required. The group requires at least 3 attendees. Meeting location may change depending on the number of registrations.

 

Your Focus

Your site needs to be designed specifically for your target audience. It requires a clear call to action as well as several other key elements to get the results you want... elements that make the difference between a site visit and a site exit.

Here are a few proven methods to build site traffic, generate leads and boost your business growth.

• Plan Web site for your primary target audience - plan your content in advance.
• Write content that is benefit rich. Offering solutions to problems is more effective than content that describes what you do. People want to know how you can help them.
• A clear call to action helps your site visitors take the next step. A visit to your Web site is one of the first steps of building a relationship between the site visitor and you. Let people know what the next step is to continue the relationship.

Your Engaging Content

It's not what you say it's how you say it. Content should engage site visitors. Persuasive words and a strong call to action motivate people to take the next step in building a relationship with you.

If you promote a service related business, it's all about building credibility and trust for a future transaction. Credibility and trust is even more important to site owners who need to sell product on the first visit. As with site design, the content is driven by your target audience and their specific wants, needs and expectations.

Writing and structuring content for the Web is quite different than writing for print. First and foremost, the majority of Web users scan text rather than read — they want information fast and you have only a few seconds to capture and hold their attention. Words tell your story. Words written for the Web and your target audience will help you gain more leads and sales.

Your Online Presence Is Based Search Engine Readiness

Once your site is launched there are a number of ways (and delays) to achieve high visibility. The strategies of search engine optimization and search engine marketing changed significantly with the onset of social media. And with the volume of new sites submitted each day - along with the desire to be top in search engines such as Google - the competition is fierce. Search engineers are constantly re-engineering their algorithms to ensure that quality sites with relevant content are indexed higher in the search results. Keeping up with the changes is a challenge even for a trained SEO professional. What works today may not work tomorrow. That's why search engine optimization and online visibility is an ongoing effort, just like your other marketing. In other words, search engine marketing is not a one time event.

Your Online Marketing Helps Drive Traffic

Unlike a once popular kitchen appliance, the "set it and forget it" approach doesn't work for today's Web site. Your site needs constant care and attention. Driving visitors to your Web site helps generate more leads when you follow proven online lead generation guidelines. Search engine optimization happens during the early stages of the site build. Search engine marketing is one online marketing strategy to promote your site, build incoming links and keep visitor traffic flowing. Other online marketing strategies include email campaigns, article marketing and social media. All are proven ways to systematically build traffic. All require a focus on target audience and depend on targeted keyword phrases.

Getting to the Next Step

Creating a Web site that attracts visitors, holds their attention and converts them to leads or customers requires a focused approach. There are many factors that affect how your site is indexed in search engines -- in fact, there are currently over 200 factors, and many of them will determine where your site appears for your top ranking keywords. The Web Division stays on top of the latest design and search engine optimization trends and strategies to ensure that the site we build for you will be future compatible, search engine ready and, above all, people centric. That means you own a site that satisfies the first phase of attracting qualified visitors. After all, if people can't find your site, how can they choose to do business with you? We have a system that's designed to generate clicks and convert those clicks to leads and customers..