Social Media & Internet Marketing Learning Center
New sessions begin this May in the North Shore area. If you have attended previous hands-on workshops at The Enterprise Center at Salem State College, the SBDC or ETP Internet Marketing Sessions or the hands-on workshops as the Peabody Chamber of Commerce or North Shore Women in Business, and you want to take your knowledge to the next step, join one of the upcoming sessions. You can choose a 2 hour hands-on workshop, a 5 week social media marketing series, or a day long social media boot camp. Also available is 1-2-1 Social Media Coaching and The Web Marketeers Social Media Club. Now you have a variety of options to help you learn and leverage online marketing that will help you generate more leads and grow your business.
Workshop Levels Who Should Attend:
Workshops are set up according to your experience level so that you can learn at a comfortable pace. We use lap tops and a wireless connection during the two hour programs and you will leave each session with the ability to work your social media campaign more efficienty and effectively.
- Beginner Marketeers Series: You have little or no experience with social media, haven't set up accounts or haven't used account you set up previously, you just can't seem to get started or you are confused about where to start. This beginner workshop series while walk you through the basics step-by-step so you can learn the basics of social media without feeling so overwhelmed. If you've attended any of the introductory sessions at The Enterprise Center or the Entrepreneurial Training Program, join these sessions to get establish a solid social media marketing foundation.
- Intermediate Marketeers Series: You have a Twitter account and have tried blogging but you can't quite make the necessary weekly commitment to writing and posting, you don't know what to write about, you're not sure it's all worth your time. We take the basics to the next level and work on creating a dynamic social media plan that will connect all your sites and focus on a primary goal and your primary target audience. If you attended the Peabody Chamber or NSWIB Social Media Series, this is the next for you.
- Power Marketeers Series: You've commited to weekly blog posts, tweet about your posts, may have a Facebook fan page and use LinkedIn but you're not sure you're getting much back for all your effect. This series is for you as we take social media to the a whole different level and learn to work in top performing keywords and measure results. Advanced Power User Workshops will be available Fall 2010.
Hands-on workshops are the best way to learn how to use and benefit from social media marketing (SMM) and Internet marketing and classes will begin this May for those who really want to take their knowledge to the next level.
Workshop Format
- Two hours hands-on sessions help you put your knowledge to work.
- Wireless connection at the learning center; bring your laptop for the best experience.
- Class size is limited for the best learning experience; a minimum of 6 and a maximum of 12.
- Coaching is provided during each session.
- Series participants eligible for one-on-one social media coaching sessions (details provided at the workshop).
- Special package promotions availalble.
Learn how to use the most popular social media and internet marketing tools such as:
- Blogs
- Wordpress or Blogger.com
- Hosted Blogs versus free blogs - what's the difference.
- All about templates and a customize look for your blog.
- What to write about.
- Best blogging practices.
- And more...
- Twitter
- Best tweeting practices.
- Promoting your blog.
- Topics to Tweet about.
- And more...
- Facebook Fan Pages
- The difference between your personal Facebook profile and a fan page.
- Setting up one or more fan pages.
- Adding Facebook Apps; which Apps are best for business.
- Building your fan bases.
- Advertising in Facebook - planning, goal setting, costs
- LinkedIn
- Getting to 100% - completing your profile and much more.
- How to use LinkedIn - introduction.
- LinkedIn secrets that will make your more effective.
- Google Adwords
- Set up your Google adwords account.
- Choosing your adwords.
- Setting up your Google Adwords budget.
- All about Landing Pages.
- Understanding click thru rates.
- Getting the biggest bang for your buck with pay per click advertising.
- Time Saving Tools
- Save yourself a whole lot of time using a variety of tools.
- Tool review - choosing the right one for your needs.
- Integrating SEO Keywords Overview
- Keywords are not just for your Web site.
- Adding keywords to all your social marketing sites.
- More indepth keyword workshops start Fall 2010.
Discover how to create and build a list of keywords that will work across all your marketing channels.
- Understanding and conducting competitor analysis.
- Thinking like your customers.
- Creating your customer personas.
- Placing your top keywords in the best locations for search engine optimization (SEO).
- Using and understanding Google analytics.
- Integrating social media as part of your SEO strategy.
Email marketing is not dead!
Learn how to keep in touch with your audience and improve your open rate. Build credibility and become a resource to those who want to know what you have to offer. Workshops are set up according to the tool of choice. The first of this series focuses on popular Constant Contact.
- Choose and set up your template.
- Writing a powerful subject line.
- Content - what to write about.
- Plan your publishing schedule.
- Getting more subscribers.
- Understanding open rates.
- Tracking and metrics to measure effectiveness.
- And, yes, much more.
Introducing The Web Marketeers Club
I've learned that learning how to use the tools is a great help to students, however, once the workshops are done the commitment to participating in Internet marketing and particularly social media marketing drops off. The days fly by and best intentions are postphoned and suddenly you find yourself back where you started. You need the encourage of others and you're fueled by the ideas of others. Ideas such as what to write about, what's newsworthy and interesting. You need more structure to your social and online marketing plans. Well, now you no longer have any excuses!
The Web Marketeers Club is forming now and will take place in a location to be announced based on the number of members. There is a drop in rate rather than a membership fee and during this 1 to 1.5 hour session you'll network with others in the group, exchange ideas and receive group coaching. You can post to your blog, tweet, update your LinkedIn account and have some fun while doing it.
1-2-1 Social Media & Web Marketeer Coaching
Do you learn better without the distractions of other class participants? 1-2-1 coaching could be the answer for you. We'll meet either at your office or at The Web Division office and work your strategy based on your goals and objectives. We'll set up a schedule that will help you learn and practice your new skills.
Bonus Sessions for Club Members and Former Workshop Attendees
Periodically, we'll offer bonus sessions that are part of the series program or offered separately at a reduced rate to past and present Web Marketeers. Sessions include:
- Setting up your Google profile.
- Setting up gmail and gmail signatures.
- Setting up Google Analytics.
- Understanding Google Analytics.
- All about domain names and hosting.
- Converting clicks to customers.
- Understanding the "new word of mouth"
- What is inbound marketing.
Future Workshops Coming Soon:
Online PR
This session is perfect for book and article authors and any professional that has breaking news to share. Learn how to set up and write your press release and then submit to the news media online.
- What's newsworthy
- Structure and writing an online press release.
- Using the right keywords in your press release.
- Where to submit - free and low cost PR sites.
- Promoting your release across all your marketing channels.
YouTube Video Marketing
It's not always about being the next greatest thing happening on YouTube. Most of us don't have crazy, silly videos that may result in overnight sensations but we do have knowledge to share with prospects and customers. Video is a great way to engage your site visitors and showcase your expertise in a more dynamic, interactive way. From product demos to full blown ads, video marketing is one of the most effective ways to build a loyal following. Video is shared by many and can help you generate a highly effective viral marketing campaign. Session includes:
- Planning your Video marketing - objectives, goals, content.
- Low cost video tools and tips
- When to bring in the pro (guest speaker).
- Planning your video and writing a script.
- Tips for video presentation (guest speaker).
- How to set up your own YouTube Channel.
- What to include in your YouTube Channel.
- Adding video to your Web site and social media sites.
Industry Specific Search Engine Optimization and Internet/Social Media Marketing Workshops
Online Marketing for Service Professionals: Promoting and selling your services online is quite different from selling product. This session is ideal for lawyers, financial professionals and solopreneurs and entrepreneurs who want to generate more leads with their Web sites and online marketing. Contact Carol for more information.
Online Marketing for Retaurants and Retailers in a Local Market: Promoting your restaurant or store in a local market requires a very specific set of keywords and strategies and most most smaller retailers and restaunteurs don't know where to start. If online marketing seems overwhelming to you than join this session. You will learn how to make online and social media more fun for your restaurant or store with promotions, contests, surveys and much more. You'll learn how to market your business locally on Twitter and Google as well as harness the power of email marketing. All sessions are planned for Mondays so you don't have to worry about the store while you're gaining new marketing knowledge.
E-Commerce: Your first online Web Store. Start up information you must have before you develop an e-commerce site. Includes how to choose a merchant account, tools of the trade, security and more. Guest speakers will be invited to discuss payment options.
E-Commerce: Optimizing your online Web Store. Do you already have an online store but need more sales? Learn how to optimize your site with keyword and writing guidance. In some cases though, it's not the product or the descriptions but the usabilty or look and feel of the site that may prevent you from enjoying more sales. Included is a site usability review for each workshop participant.
